Justin Grossbard is the CEO and Co-Founder of TheRockTrading.com, which he established alongside Noam Korbl to bring clarity and transparency to the crypto trading comparison space. With more than 20 years of experience in digital strategy and financial services, Justin leads the direction of the site's research and editorial process.
Background and Qualifications
Justin holds a Bachelor of Commerce (Honours) in Finance and a Master's in Marketing from Monash University.
Professional Experience
Before founding TheRockTrading.com, Justin built and scaled multiple online comparison platforms in the financial services sector. His experience spans CFD trading, cryptocurrency exchanges and prop trading firms. He also runs the digital agency Innovate Online, which focuses on SEO and paid search for financial services brands.
Justin has contributed to a number of well-known financial publications, including Forbes, Finance Magnates, Kiplinger, Entrepreneur and MoneyShow. He is also the author of 5 Alternative Investments to Earn a Return Outside of Stocks and Bonds.
At TheRockTrading.com, Justin focuses on evaluating cryptocurrency CFD brokers, crypto exchanges and prop trading firms. He opens accounts on the platforms under review, and assesses spreads, fees and execution quality against live pricing. His areas of knowledge include forex, derivatives, financial technology and digital asset trading.
Justin's Approach to Crypto Platform Reviews
Justin believes crypto platform comparisons should be grounded in verified data rather than sales material. Reviews he oversees follow the site's published methodology, with a particular focus on pricing transparency, platform reliability and regulatory standing. The goal is to give traders a practical view of each platform so they can make decisions based on facts, not marketing.
The Rock 
